Work
Projects and experience
A mix of systems and strategy — from building the infrastructure behind campaigns to running the events that create real pipeline.
Field Marketing
Event-driven marketing focused on generating and accelerating opportunities through in-person and virtual experiences.
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Field Marketing Manager
Own end-to-end planning and execution of 6 regional field events since March 2026 — executive dinners, roundtables, trade shows, and partner activations. Generated 17 opportunities and $4.7M in pipeline by partnering with Sales to align programs to high-priority accounts, and track ROI in Salesforce to inform future investment.
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Events Marketing Manager
Owned regional field marketing programs — events, sponsorships, and hosted activations — aligned to sales priorities. Managed program budgets independently and served as primary point of contact for agencies, vendors, and event partners, reporting on performance in Salesforce.
Marketing Operations
Built the technical backbone for email marketing and campaign infrastructure — templates, systems, and processes that made campaigns scalable.
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Marketing Operations Specialist
Led the migration from Pardot to Marketo, standardizing templates, forms, and workflows across demand generation and partner marketing. Designed automated nurture programs and owned Adobe Dynamic Chat strategy, plus pre-event marketing for major conferences including RSAC and Black Hat.
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Marketing and Operations Coordinator
Executed and optimized email marketing campaigns using HTML/CSS, analyzing open rates, CTRs, and conversions. Owned WordPress webinar operations and supported demand generation and integrated campaigns from registration through follow-up.